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Fortune 500 Marketing Strategy & Execution Customized For You

Joanne Melzer
Professional Marketing Consultant

Do you want to grow your business but are unsure where to start? Is there a gap in your marketing efforts that you'd like to close? 

Whether it's evaluating your own business or your competitors’ marketing strategies, developing or implementing a new social media plan, or simply understanding what is working for you and why, I can help!  With more than 20 years of marketing experience across a wide range of industries, I am here to help you and your business gain insights into your market and marketing, that will help you succeed.

 

My Story

I am a seasoned marketing executive who’s intimately familiar with both the agency and client side of the marketing world, having worked on high profile national and international campaigns across a wide range of products and services.  I began my career in traditional marketing as a brand manager for a large multinational consumer products group (“CPG”) before leading NIVEA Skin Care’s digital marketing efforts.  After 10 years on the client side, I joined PMK*BNC, a large Hollywood marketing and PR firm, to create, build out, and lead its strategy and analytics group. 

In my time on the agency side, ​I worked extensively with both CPGs and startups across a wide range of industries, from up-and-coming brands like Honest Company, YouTube Creator Network, and Masterclass, to well established multinationals like Budweiser, T-Mobile, Pepsi, and Samsung.

By leveraging this experience, I can bring fresh ideas, strategic vision, collaborative approaches, and executional success to help your business grow and make effective decisions. 

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Services

Your Strategic Partner

Brand and Competitor Audits

An analysis of your brand or company and your competitors through various marketing and communications channels to identify weaknesses and opportunities.

Communications Strategy & Plan

A better understanding which mediums and outlets are the best way to reach your target audience and a marketing plan to maximize visibility for your brand throughout the year.

Social Media Strategy

A detailed analysis of which social platforms are right for your business and how to use them successfully, as well as a plan to understand posting cadence, content development, and how to identify what is working.

Workshop Facilitation

Develop new ideas, strategy, tactics, or processes, by conducting a workshop with your team to facilitate your goals and vision.

Research

A deep dive into a topic of interest or business opportunity such as trends in healthy eating, Gen Z and how they differ from previous generations, a “101” briefing on crypto currencies, or any other market or subject that would be useful to you and your business.

Website Architecture & Build

Over 50% of the customers expect any brand or business to have an online presence where they can access their services. Let me help you create a professional website to support your business.

Measurement & Analytics

How do you know if you're successful?  By creating a framework to measure the impact of your marketing campaigns on your goals, and the data sources needed to measure success and analyze data.

Consultation

If you're not sure where to start I'm happy to have a consultation to discuss your needs and develop a potential roadmap.

 

Contact Me

Have a particular marketing or business challenge you’re trying to deal with? Get in touch and see how I can help!

303-416-5716

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